Mass Interviewing and the Marshalling of Ideas to Improve Performance: The Crawford Slip Method

The Crawford Slip Method (CSM) is a device that today's leaders use to generate organizational learning. The CSM method involves pinpointing problems, attracting ideas, understanding problems and finding possible solutions. This book provides a thorough study of the slip method and discusses how to use it successfully. The authors look at the qualitative techniques of the CSM, demonstrate the application of CSM and show how CSM can be used with a variety of other methods and techniques. This book will help readers to perform a variety of tasks, including: gathering, organizing, and manipulating data; and performing needs assessments to plan projects or to train. Case studies make the information more accessible to readers. A concluding chapter and a bibliography of applications provide a more direct learning experience.