The Survey Kit

The kit that helped thousands of researchers and students do better survey research in the 90's has been completely updated and revised for the issues of the 21st century!

"The Survey Kit

is an easy-to-understand, easy-to-follow, comprehensive guide for the novice survey researcher. In addition, it provides useful information about some qualitative research techniques such as interviews, focus groups, observational analysis, and content analysis. Pedagogical features in each volume such as checklists, reasonable resources needed, tips, and decision matrices help students focus on important aspects of the survey process and provide them with a sense of real life application. Detailed discussions of personal interviewing (survey and in-depth), focus group techniques, and risks and odds are welcome additions to the new volumes."

--Juanita M. Firestone, University of Texas, San Antonio