Understanding Media Economics
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Book Details
Author(s)
Gillian Doyle
Publisher
SAGE Publications Ltd
ISBN / ASIN
076196875X
ISBN-13
9780761968757
Marketplace
France 🇫🇷
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Description
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
