Getting Started in Communication
Book Details
Author(s)Michael Norton, Purba Dutta
PublisherSAGE Publications Pvt. Ltd
ISBN / ASIN0761998195
ISBN-139780761998198
AvailabilityUsually ships in 24 hours
Sales Rank12,208,398
MarketplaceUnited States 🇺🇸
Description
This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in:
} building a successful non-profit organization;
} mobilizing support for the organization
} helping an organization achieve its aim and objectives through a communications strategy and a plan of action.
The primary purpose of the book is to provide simple practical information on the techniques that can help an organization to get started. The underlying assumption being that many organizations do not pay sufficient attention in developing basic skills in communication and public relations.
