Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
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Book Details
Author(s)
P.M. Rao, Joseph A. Klein
Publisher
Routledge
ISBN / ASIN
0765617986
ISBN-13
9780765617989
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
