Advertising Campaign Design: Just the Essentials
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Book Details
Author(s)
Blakeman, Robyn
Publisher
Routledge
ISBN / ASIN
0765625520
ISBN-13
9780765625526
Marketplace
India 🇮🇳
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Description
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
