Advertising Account Planning: Planning and Managing an IMC Campaign
59.95
USD
Book Details
Author(s)
D. W. Jugenheimer, L. D. Kelley
Publisher
Routledge
ISBN / ASIN
0765625644
ISBN-13
9780765625649
Sales Rank
#779,918
Marketplace
United States 🇺🇸
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Description
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
