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Advertising Account Planning: Planning and Managing an IMC Campaign

AuthorD. W. Jugenheimer, L. D. Kelley
PublisherRoutledge
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Book Details

Author(s)D. W. Jugenheimer, L. D. Kelley
PublisherRoutledge
ISBN / ASIN0765625644
ISBN-139780765625649
Sales Rank779,918
MarketplaceUnited States  🇺🇸

Description

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
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