Advertising Account Planning: Planning and Managing an IMC Campaign / Larry Kelley, Donald W. Jugenheimer
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| Advertising Account Planning: Planning and Managing an IMC Campaign / Larry Kelley, Donald W. Jugenheimer | |
| Publisher: Routledge | |
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| Sales Rank: 443031 | |
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
