Advertising Account Planning: Planning and Managing an IMC Campaign
Book Details
Author(s)Larry Kelley, Donald W. Jugenheimer
PublisherRoutledge
ISBN / ASIN0765640368
ISBN-139780765640369
AvailabilityUsually ships in 24 hours
Sales Rank443,031
MarketplaceUnited States 🇺🇸
Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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