Advertising Account Planning: Planning and Managing an IMC Campaign
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Book Details
Author(s)
Larry Kelley, Donald W. Jugenheimer
Publisher
Routledge
ISBN / ASIN
0765640368
ISBN-13
9780765640369
Marketplace
India 🇮🇳
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Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
