Communication Research
Book Details
Author(s)
Joann Keyton
ISBN / ASIN
0767412176
ISBN-13
9780767412179
Availability
Usually ships in 24 hours
Sales Rank
#2,488,363
Marketplace
United States 🇺🇸
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Description
This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one’s research questions and hypotheses.
