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This is not a book about glad-handing and backslapping, gold stars, and payoffs. It's about the importance of linking rewards and appreciation to standards of excellence. It's about why encouragement is absolutely essential to sustaining people's commitment to organizations and outcomes. It's about the hard work it takes to get extraordinary things done in organizations, and it's about ways to enhance your own ability in--and comfort with--recognizing and celebrating the achievements of others.The book's opening section introduces their concept of the caring leader; the second outlines their "seven essential principles" for encouraging workers; the third explains how the process can be personalized and describes 150 additional suggestions for implementing it. --Howard Rothman