Changing Focus: Kodak and the Battle to Save a Great American Company

Like a Coca-Cola bottle and a McDonald's arch, Kodak's yellow packaging has become a 20-century business icon. As the company prepares for the 21st century, however, all is not going smoothly. In much the way she chronicled the changing times at Proctor & Gamble in her previous book, Soap Opera: The Inside Story of Proctor & Gamble business editor Alecia Swasy now examines the film company's struggles in Changing Focus: Kodak and the Battle to Save a Great American Company.