Strategic Internet Marketing

With the increasing number of companies doing business on the Internet, marketing professionals are looking for cutting-edge Internet marketing strategies. This complete guide provides expert advice on how to plan and implement an Internet marketing strategy. It covers business uses in both North America and internationally, focusing on specific techniques for communications, customer support, marketing, market research, and competitive advantage. This book features a world-renown expert who shares the secrets behind the most successful Internet sites. It provides case studies and specific advice for making marketing decisions and implementing a marketing plan. And it offers strategies for advanced and interactive Web site design and implementation issues.

• Features a world-renown expert who shares the secrets behind the most successful Internet sites
• Provides case studies and specific advice for making marketing decisions and implementing a marketing plan
• Offers strategies for advanced and interactive Web site design and implementation issues