The Aesthetics of Communication: Pragmatics and Beyond (Library of Rhetorics)

The dominant paradigm in the sciences of language conceives the subject-in-community as a truth-sayer, a communicator, and a player-economist. The major ontology of the human community reconstructs being-together as a system of interactions and transactions subject to the rules of economic rationality and, as a consequence, the community as source and target of finite strategical games. The primordial value then is the circulation of information and ideal communication is favored by the truth-functional status of our discourses. However, this dominant ontology has a few cracks. This is where the aesthetic dimension intrudes, establishing here and there the blink of an eye, shattering the economic, communicational, and truth-saying phantasm, scattering the field of being-together, fragmenting it. These aesthetic fringes conduct themselves according to the isotopy of blossoming, of rupture and fracture, of thresholds and discontinuity. Their effect is one of bedazzlement, trembling, shaking, upheaval, lightheadedness. Infinite games in conversation, the musicality of voices, understanding by flair and tact, the temporariness of nostalgic memory, reasonable pathos, are what has been emphasized in this book.