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Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach

Name: Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach
Author: Edwin J. Nijssen, Ruud T. Frambach
ISBN: 9780792372721

AuthorEdwin J. Nijssen, Ruud T. Frambach

PublisherSpringer

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Book Details

Author(s)Edwin J. Nijssen, Ruud T. Frambach

PublisherSpringer

ISBN / ASIN0792372727

ISBN-139780792372721

MarketplaceGermany 🇩🇪