Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

Name: Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Author: Michel Wedel, Wagner A. Kamakura
ISBN: 9780792386353

AuthorMichel Wedel, Wagner A. Kamakura

PublisherKluwer Academic Publishers

CategoryBusiness & Economics

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Book Details

Author(s)Michel Wedel, Wagner A. Kamakura

PublisherKluwer Academic Publishers

ISBN / ASIN0792386353

ISBN-139780792386353

CategoryBusiness & Economics

MarketplaceUnited Kingdom 🇬🇧

Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)

Book Details

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