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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)

Name: Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)
Author: John M. McCann, John P. Gallagher
ISBN: 9780792390763

AuthorJohn M. McCann, John P. Gallagher

PublisherSpringer

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Book Details

Author(s)John M. McCann, John P. Gallagher

PublisherSpringer

ISBN / ASIN0792390768

ISBN-139780792390763

MarketplaceUnited Kingdom 🇬🇧

Description

Book by McCann, John M., Gallagher, John P.