Power of Design for Six Sigma

-Jack Welch, 1998 GE Annual Report Even with the best Six Sigma implementation, most companies only attain a Four or Five Sigma level. To truly attain the level of Six Sigma, 3.4 defects per million, companies need to go back to the drawing board and create a product or process using Design for Six Sigma (DFSS). DFSS incorporates the voice of the customer (the need for quality products) and the voice of the company (the need for increased profits). As with any big initiative, the key to success is companywide understanding and acceptance. Readers raved about the simplicity of The Power of Six Sigma to explain this effective, though complex management process. Sure to be another bestseller, The Power of Design for Six Sigma, another fictionalized tale, starts where The Power of Six Sigma ended. In the same captivating style of its predecessor, The Power of Design for Six Sigma conveys the logic behind this extraordinary management process using a nonthreatening, easy-to-understand format. Through a conversation between "Joe" and "Larry," two typical business professionals, Chowdhury explains why DFSS is the only way to achieve Six Sigma. Readers will learn the five steps of DFSS: 1. Identify the opportunity. 2. Define the opportunity based on customer needs. 3. Develop the concepts, testing for potential failure. 4. Optimize the design. 5. Verify the design and process. In The Power of Design for Six Sigma, Chowdhury clearly communicates the only way to achieve Six Sigma.