Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Name: Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Author: Psychology Press
ISBN: 9780805812848

Author Psychology Press

Publisher Psychology Press

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Author(s) Psychology Press

Publisher Psychology Press

ISBN / ASIN 0805812849

ISBN-13 9780805812848

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Marketplace United States

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