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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Name: Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Author: Aaker, David A.
ISBN: 9780805812848

AuthorAaker, David A.

PublisherPsychology Press

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Book Details

Author(s)Aaker, David A.

PublisherPsychology Press

ISBN / ASIN0805812849

ISBN-139780805812848

MarketplaceUnited States 🇺🇸

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Book Details

More Books by Aaker, David A.