Media Entertainment: The Psychology of Its Appeal (Routledge Communication Series) Buy on Amazon
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Media Entertainment: The Psychology of Its Appeal (Routledge Communication Series)

Author Routledge
Publisher Routledge
Category Hardcover
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Book Details
Author(s) Routledge
Publisher Routledge
ISBN / ASIN 0805833242
ISBN-13 9780805833249
Category Hardcover
Marketplace India 🇮🇳
Description
This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.
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