Find & Keep Customers for Your Small Business (Business Owner's Toolkit series)

This easy to understand guide to creating and keeping cusomers for a small business is another (strikethrough: in the series) (strikethrough: of ) useful book(strikethrough: s) from the award-winning, online CCH Business Owner's Toolkit(TM) (www.toolkit.cch.com) series.

The book provides hundreds of practical tips, examples, and ideas to help the reader:
-- understand the buyer's needs and wants
-- set prices to maximize revenue and profitability
-- choose distribution methods
-- create attention-getting advertisements, promotions, and packaging