Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders

Computer users who favor Macintosh products are truly enthralled with their machines. But after reading Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, even the most zealous may be hard-pressed to defend the company that produces them. Here, Wall Street Journal technology reporter Jim Carlton chronicles the missteps that have befuddled the fallen giant of Cupertino between the initial and current regimes of cofounder Steve Jobs. Carlton combines a keen sense of observation with a slew of previously undisclosed facts to produce a damning history that will leave many wondering how the firm has managed to survive.