Presidential Polls and the News Media
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Book Details
Author(s)
Michael W. Traugott, Paul J. Lavrakas
Publisher
Westview Pr (Short Disc)
ISBN / ASIN
0813389437
ISBN-13
9780813389431
Marketplace
France 🇫🇷
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Description
The contributors challenge conventional approaches taken by US news media in their poll-based campaign coverage. The book reports research findings on news coverage of recent presidential elections and suggests how journalists and news-media executives could improve their analysis of poll data.
