Foreign Advertising in China: Becoming Global, Becoming Local
Book Details
Author(s)
Jian Wang
Publisher
Wiley-Blackwell
ISBN / ASIN
0813818281
ISBN-13
9780813818283
Category
Hardcover
Marketplace
India 🇮🇳
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Description
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
