The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

"The Giants of Sales" introduces readers to John Henry Patterson, Dale Carnegie, Joe Girard, and Elmer Wheeler - all true innovators of great salesmanship. The book presents the fascinating, time-tested techniques of these sales gurus, and demonstrates how they are still powerful tools salespeople should use today. Part history and part how-to, this unique book literally brings the sales strategies to life in the stories of the men who developed them - and changed the face of selling forever.