Advertising, Sales, and Marketing (Field Guides to Finding a New Career)

This work helps readers to embark on a new career in advertising, sales, and marketing! Professionals looking for a career change in the fields of advertising, sales, and marketing need look no further. "Advertising, Sales, and Marketing" provides readers with valuable insight on how to change careers and features interviews with professionals in the field as well as self-assessment tests to get them on the right path. This valuable new career guide helps readers identify important skills or qualities needed to succeed in this field, and a list of further information and trade organizations is also provided. Careers profiled include: Advertising creative director; Advertising executive; Copywriter; Graphic designer; Marketing manager; Media designer; and, Sales representative.