Business Basics in Hawaii: Secrets of Starting Your Own Small Business in Our State (Latitude 20 Books (Paperback))

Written in easy-to-understand language, Business Basics in Hawaii introduces the lay person to some of the basic principles of business.

Readers benefit from lessons learned by other business people through an examination of two hypothetical companies. Some of the topics covered include estimating market potential and monthly operating costs, planning an advertising campaign with local media, negotiating a lease, and reviewing some Hawaii business tax laws.