From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story

From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America s most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the Sun King: The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently humorous anecdotes, this business autobiography is about much more than dollars and cents. It is the story of a man who overcame all obstacles to reach impossible dreams while having plenty of laughs along the way!