Essentials of Health Care Marketing
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Book Details
Author(s)
Eric N. Berkowitz
Publisher
Jones & Bartlett Publishers
ISBN / ASIN
0834206870
ISBN-13
9780834206878
Category
Medical
Marketplace
France 🇫🇷
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Description
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.
