Fundraising and Friend-Raising on the Web

Since successful library fundraising has always been about outreach, what better way to reach out than through the information superhighway. That's what Adam Corson-Finnerty and Laura Blanchard, innovators at the University of Pennsylvania, had in mind when they developed this guide to wired fundraising. The CD-ROM (Windows and Macintosh OS) companion takes development officers from libraries of all types through the technological terrain of online fundraising. Using in-depth examples, "Library Fundraising and Friend-Raising on the Web" demonstrates the ways a library can use the Internet to communicate its goals and accomplishments to both the community and prospective donors. In an easy-to-follow format, it offers readers the simple secret of adapting their tried-and-true donor recognition and special exhibits to a Web environment. They also provide tips on the fundamentals of e-commerce, which is taking off in the commercial world and promises a potential boon for attracting small contributions that are sure to add up. "Library Fundraising and Friend-Raising on the Web" also includes a rundown on learning HTML basics as well as the best resources for learning more.