Sales Promotion Essentials

Name: Sales Promotion Essentials
Author: Don E. Schultz, William A. Robinson
ISBN: 9780844230672

AuthorDon E. Schultz, William A. Robinson

PublisherNTC/Contemporary Publishing Company

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Book Details

Author(s)Don E. Schultz, William A. Robinson

PublisherNTC/Contemporary Publishing Company

ISBN / ASIN0844230677

ISBN-139780844230672

Sales Rank4,560,840

MarketplaceUnited States 🇺🇸

Description

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.