Sales Promotion Essentials
Book Details
Author(s)Don E. Schultz, William A. Robinson
PublisherNTC/Contemporary Publishing Company
ISBN / ASIN0844230677
ISBN-139780844230672
MarketplaceFrance 🇫🇷
Description
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
- * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
