Sales Promotion Essentials
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Book Details
Author(s)
Don E. Schultz, William A. Robinson
Publisher
NTC/Contemporary Publishing Company
ISBN / ASIN
0844230677
ISBN-13
9780844230672
Marketplace
France 🇫🇷
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Description
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
- * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
