Advertising Copywriting
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Book Details
Author(s)
Philip Ward Burton
Publisher
NTC Business Books
ISBN / ASIN
0844232068
ISBN-13
9780844232065
Marketplace
France 🇫🇷
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Description
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
