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Magazine Publishing

Author Patricia Prijatel Sammye Johnson
Publisher Ntc Pub Group
Book Details
Publisher Ntc Pub Group
ISBN / ASIN 0844233560
ISBN-13 9780844233567
Sales Rank #2,999,412
Marketplace United States
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Description
Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
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