Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency
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Book Details
Author(s)
Colin McDonald
Publisher
NTC Business Books
ISBN / ASIN
0844235067
ISBN-13
9780844235066
Marketplace
India 🇮🇳
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Description
An expanded edition (first, 1979) by a new author provides overview and analysis of the concepts of advertising reach and frequency with reference to advertising budgeting, timing, media selection, measurement, and related topics. Annotation copyright Book News, Inc. Portland, Or.
