Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

Gives you every tested and proven rule, tool, guideline, and trick of the trade for writing sales letters that will light up your cash register, make your phone ring off the hook, and fill your in-basket with business. Packed with hundreds of examples of letters that make and break the rules, along with tips on what works, what doesn't, and why. You'll discover how to: -- Get big results with every letter-- Grab and hold your reader's attention-- Showcase your message-- Close with a bang (not a whimper)-- Get your envelope opened every time