Strategies for Implementing Integrated Marketing Communications
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Larry Percy
Publisher
McGraw-Hill Companies
ISBN / ASIN
0844235830
ISBN-13
9780844235837
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.
