Benchmarking in Tourism and Hospitality Industries
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Book Details
Author(s)
K.W. Wöber
Publisher
CABI
ISBN / ASIN
0851995535
ISBN-13
9780851995533
Marketplace
France 🇫🇷
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Description
* Offers methodological framework for answering key benchmarking questions
* Only substantial work covering this topic
* World-wide coverage and usage
Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
* Only substantial work covering this topic
* World-wide coverage and usage
Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
