Corporate Strategy and Firm Growth: Creating Value for Shareholders (New Perspectives on the Modern Corporation Series) Buy on Amazon

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Corporate Strategy and Firm Growth: Creating Value for Shareholders (New Perspectives on the Modern Corporation Series)

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Book Details

ISBN / ASIN0857938274
ISBN-139780857938275
AvailabilityUsually ships in 24 hours
Sales Rank10,930,939
MarketplaceUnited States  🇺🇸

Description

This book explores the conditions for growth that can create value for shareholders, focusing on the main strategies adopted by firms including horizontal expansion, vertical integration and product diversification. To evaluate whether or not a particular growth strategy is successful, the author examines the economic fundamentals of each strategy and presents analytical models of both internal development and external acquisition. He moves on to present four case studies of successful companies to highlight how a firm chooses and implements a defined growth strategy.

This stimulating integrated analysis will appeal to researchers and students in business administration as well as managers, entrepreneurs and consultants involved in strategic management.

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