Mass Persuasion: The Social Psychology of a War Bond Drive

Name: Mass Persuasion: The Social Psychology of a War Bond Drive
Author: Robert K. Merton, Marjorie Fiske Lowenthal, Alberta Curtis
ISBN: 9780865274402

AuthorRobert K. Merton, Marjorie Fiske Lowenthal, Alberta Curtis

PublisherHoward Fertig

CategorySocial Science

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Book Details

Author(s)Robert K. Merton, Marjorie Fiske Lowenthal, Alberta Curtis

PublisherHoward Fertig

ISBN / ASIN0865274401

ISBN-139780865274402

AvailabilityUsually ships in 24 hours

Sales Rank2,794,285

CategorySocial Science

MarketplaceUnited States 🇺🇸

Description

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.

Mass Persuasion: The Social Psychology of a War Bond Drive

Book Details

Description

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