Mass Persuasion: The Social Psychology of a War Bond Drive

Name: Mass Persuasion: The Social Psychology of a War Bond Drive
Author: Robert K. Merton, Marjorie Fiske Lowenthal, Alberta Curtis
ISBN: 9780865274402

Author Robert K. Merton, Marjorie Fiske Lowenthal, Alberta Curtis

Publisher Howard Fertig

Category Social Science

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Book Details

Author(s) Robert K. Merton, Marjorie Fiske Lowenthal, Alberta Curtis

Publisher Howard Fertig

ISBN / ASIN 0865274401

ISBN-13 9780865274402

Availability Usually ships in 24 hours

Sales Rank #2,794,285

Category Social Science

Marketplace United States 🇺🇸

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Description

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.

Mass Persuasion: The Social Psychology of a War Bond Drive

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