The Advertising Controversy: Evidence on the Economic Effects of Advertising
Book Details
Author(s)
Mark S Albion, Paul W. Farris
Publisher
Praeger
ISBN / ASIN
086569057X
ISBN-13
9780865690578
Availability
Usually ships in 24 hours
Sales Rank
#3,604,096
Marketplace
United States 🇺🇸
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Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
