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The Advertising Controversy: Evidence on the Economic Effects of Advertising

Name: The Advertising Controversy: Evidence on the Economic Effects of Advertising
Author: Mark S Albion, Paul W. Farris
ISBN: 9780865690578

AuthorMark S Albion, Paul W. Farris

PublisherPraeger

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Book Details

Author(s)Mark S Albion, Paul W. Farris

PublisherPraeger

ISBN / ASIN086569057X

ISBN-139780865690578

MarketplaceFrance 🇫🇷

Description

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.