The Advertising Controversy: Evidence on the Economic Effects of Advertising
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Book Details
Author(s)
Mark S Albion, Paul W. Farris
Publisher
Praeger
ISBN / ASIN
086569057X
ISBN-13
9780865690578
Marketplace
France 🇫🇷
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Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
