The Top 10 Success Secrets of Direct Response Marketing
Book Details
Description
Direct Marketing, the face-to-face method is still used widely in business situations. But, its nearly extinct in consumer markets. Because consumers no longer wish to buy this way. And, salespeople quickly tire of hearing a seemingly endless stream of nos.
Direct Response Marketing eliminates the face-to-face encounter altogether. As a result, all the disadvantages of direct marketing are also eliminated by this effective new approach.
Instead of direct contact, you allow an intermediary device such as a sales letter, brochure, magazine ad or e-mail message make the initial contact for you. Then, the interested recipients of your initial message come to you.
You hear only the yeses and eliminate the need to hear no. Customers who approach you with interest and open minds are easy to sell. Often, they will buy automatically. The only challenge lies in learning to create initial messages that will encourage potential customers to contact you.
Direct Response Marketing Miracles
And, that's exactly what you'll learn in this nearly 3-hour presentation. Not one, but three successful direct response marketing professionals join forces to share their innermost secrets of success in the profitable and rapidly expanding Direct Response industry.
Spend the day with Marlon Sanders, Teresita Dabrieo and Dr. Dn Lee Dimke as they share the highlights of more than half-a-century of collective DR experience in a lively and fast-paced discussion. Their ideas and experience will rivet your attention as they move beyond the mere fundamentals of direct mail to the science, the art, and the result-producing techniques of the pros.
Unleash the Power of Mailing Lists
Learn how to select mailing lists that will always produce the highest results. Discover why intangible products can command a small fortune, and how to claim your share. Find out how to expand your potential market from local to national with little cost, using techniques so simple you'll wonder why everyone isn't already using them. Then, as soon as you're ready, expand even further to begin selling to foreign markets all over the world with this single, but powerful method that costs nothing to use.
Probing the Secrets of Internet Profits
Is there a real income potential on the World Wide Web today, or is it still years off? Find out why all three authors are actively involved in the Internet now, and why they are converting more and more of their DR resources to it everyday.
Learn what is working for them on the Net what to do and what to avoid. Learn the truth about bulk e-mail, marketing through e-mail signatures, and more. It's all here in one of most revealing discussions you've ever heard. Take your DR Marketing knowledge to the next level.
