Marketing Strategies for Engineers

Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their services. "Marketing Strategies for Engineers", another volume in the "ASCE Engineering Management" series, presents the process of affirmative marketing that will enable them to do this. It offers guidelines and methods for developing effective marketing strategies specifically for consulting engineers. The book also explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct. Using examples, "Marketing Strategies for Engineers" explains that when a well designed marketing plan is executed properly, the results will be beneficial to the engineering firm, as well as the general public. Topics covered also include: marketing objectives, strategic planning and implementation of a plan, direct and indirect strategies, management and quality control, and engineering fees. References are also included.