Visual Merchandising: Principles and Practice

"Visual Merchandising: Principles and Practice" is a first-hand study of the visual approach to selling, with emphasis on the how and why of display. As a basis for fully understanding contemporary visual-merchandising philosophy, a brief history and an organizational structure are included. The current methods of visual merchandising as well as the display layout of a store are also discussed. Visual merchandising is a dominant factor in the selling process, and its future is bright due to the fact that merchandise does not sell itself. It is the job of the visual merchandiser to present the merchandise to the customer in the best possible manner so as to stimulate and increase sales as well as to create a desirable image for the store. [From the Introduction]