Strategic Employee Polls: The Step-by-Step Guide to Discovering What Your Employees Are Really Thinking

Attitude and opinion drive behavior. That's why it's important to have a mechanism for measuring and describing employee opinions on the wide spectrum of issues that effect performance. Even before a training needs analysis is conducted, strategic employee polling can expose the best strategic direction for organization change and development.

The authors, Bruce Tulgan & Jeff Coombs, are founders and managing principals of RainmakerThinking, Inc., a survey research, training, and consulting firm with its origins in the political polling and consulting arena. They bring a wealth of the most sophisticated survey techniques to provide this practical tool kit style book to the training and OD practitioner.

The authors walk you through a simple 7 step polling process from beginning to end.

Step 1: Clarify exactly what you want to learn; about whom; to guide what actions
Step 2: Get your arms around the universe of potential respondents
Step 3: Decide which issues to probe
Step 4: Create the questionnaire
Step 5: Implement the poll
Step 6: Crunch the numbers
Step 7: Analyze the data: Figure out what it all means