Corporate Identity: Making Business Strategy Visible Through Design
Book Details
Author(s)
Olins, Wally
Publisher
Harvard Business School Press
ISBN / ASIN
087584250X
ISBN-13
9780875842509
Availability
In Stock.
Sales Rank
#1,237,133
Marketplace
United States 🇺🇸
Description
In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
