Corporate Identity: Making Business Strategy Visible Through Design
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Book Details
Author(s)
Olins, Wally
Publisher
Harvard Business School Press
ISBN / ASIN
087584250X
ISBN-13
9780875842509
Marketplace
United Kingdom 🇬🇧
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Description
In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
